A company won a contract to provide scientists to one of many experiments being performed by a government research organization. The company won the contract partly because their proposal had the lowest cost. In the contract between the company and government organization, it is specified that calculations must be completed using metric units. The scientists that were hired by the company to work with the government agency were not required by the company to read the contract. The scientists performed calculations using imperial units. The government research organization was supposed to have a review meeting before starting the experiment but it was cancelled when the audio would not work in the conference room. A couple weeks into an experiment, some scientists noticed that they were received unexpected results but they did not communicate this to anyone else. After a couple months, the experiment results were so abnormal that the scientists shared their concerns with their government counterparts. It was then that they realized that the scientists had been using imperial units while the government was using metric units. The experiment was a complete loss. Which aspect of the communication process contributed to the loss of the experiment