3-39. Discuss the reasoning behind each person’s choice based on the information provided and the individual factors outlined in this chapter.
3-40. Identify the factors that favor each vendor and the factors that are the vendor’s weaknesses.
3-41. How should Jason make the final choice, given there is such a great divergence in opinion?
3-42. What should Jason say to the members of the buying center whose favorite companies are not chosen?
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Answers: 1
Business, 21.06.2019 21:30, cesar566
In its 2016 annual report, caterpillar inc. reported the following (in millions): 2016 2015 sales $38,537 $47,011 cost of goods sold 28,309 33,546 as a percentage of sales, did caterpillar's gross profit increase or decrease during 2016? select one: a. gross profit increased from 26.8% to 28.6% b. gross profit decreased from 28.6% to 26.5% c. gross profit increased from 71.4% to 73.2% d. gross profit decreased from 73.2% to 71.4% e. there is not enough information to answer the question.
Answers: 2
Business, 21.06.2019 22:30, TexaSuperdude
For many years, kellogg's frosted flakes, a ready-to-eat breakfast cereal, was perceived as a cereal for children. tony the tiger, a cartoon character, extolled frosted flakes, and advertisements depicted children enjoying the product with tony in competitive situations. recently, in response to declining sales of frosted flakes, the cereal maker has adopted a new series of advertisements that show adults admitting that they enjoy frosted flakes, too. kellogg's is attempting to
Answers: 1
Business, 22.06.2019 04:00, bangchan
Burberry is pursuing a focused differentiation strategy aimed at high-end luxury customers. however, the company is also employing a segmentation strategy to separate customers within that focus. the strategy offers items at an entry-level price point for customers who desire to be like celebrities such as sarah jessica parker as well as couture items for those richest and celebrity customers. what strategy is burberry pursuing?
Answers: 3
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