An entrepreneur is intending to invest in opening a chain of Coffee shops that combine HD movie watching with the model of small private movie rooms. Based on the principle of positioning and brand communication. Please build a communication plan about the above products and services according to your brand positioning ideas.

Which of the following is an example of search costs? a.) driving to a faraway place to find available goods b.) buying goods in some special way that is outside the normal channels c.) paying a premium cost for goods d.) selling extra goods for a discount price

By 2020, automobile market analysts expect that the demand for electric autos will increase as buyers become more familiar with the technology. however, the costs of producing electric autos may increase because of higher costs for inputs (e. g., rare earth elements), or they may decrease as the manufacturers learn better assembly methods (i. e., learning by doing). what is the expected impact of these changes on the equilibrium price and quantity for electric autos?

Which of the following is correct? a. a tax burden falls more heavily on the side of the market that is more elastic. b. a tax burden falls more heavily on the side of the market that is less elastic. c. a tax burden falls more heavily on the side of the market that is closer to unit elastic. d. a tax burden is distributed independently of the relative elasticities of supply and demand.