It is necessary to describe groups of customers with similar need sets in terms of demographics, lifestyle, and media usage during the process of market segmentation because Multiple choice question. the target market within each group is different. the methods used to reach each group differs. each group requires a different product. every customer in a group requires a unique strategy.

One investigating company tracked all credit card purchase during 2012 and measured two variables: (1) the type of credit card used (visa, mastercard, american express, or discover), and (2) the amount (in dollars) of each purchase. identify the level of each variable measured.

Fractional reserve banking which of the following statements about fractional reserve banking are correct? check all that apply. fractional reserve banking allows banks to create money through the lending process. fractional reserve banking does not allow banks to hold excess reserves. fractional reserve banking allows banks to create additional wealth by lending some reserves. fractional reserve banking relies on everyone not withdrawing their money at the same time.

Who owns a renter-occupied apartment? a. the government b. a landlord c. the resident d. a cooperative