8. Which of the following is the correct sequential step in the buying decision process? A. Need recognition Evaluate alternatives Information search
Post purchase behavior Purchase decision
B. Need recognition Information search Evaluate alternatives
Purchase decision Post purchase behavior
C. Need recognition Evaluate alternatives Post purchase behavior
Information search Purchase decision Post purchase behavior
D. None of the above

How will firms solve the problem of an economic surplus a. decrease prices to the market equilibrium price b. decrease prices so they are below the market equilibrium price c. increase prices

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Robert black, regional manager for ford in texas and oklahoma, faced a dilemma. the ford f-150 pickup truck was the best-selling pickup ever, yet ford's headquarters in detroit had decided to introduce a completely redesigned f-150. how could mr. black sell both trucks at the same time? he still had "old" f-150s in stock. in his advertising, mr. black referred to the new f-150s as follows: "not a better f-150. just the only truck good enough to be the next f-150." this statement represents ford's of the new f-150.