Business, 10.08.2021 21:20 jules8022

A. requires in-depth focus groups to focus the message. B. is the use of commercial marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole. C. is only useful on television infomercials. D. is a failed theory and should not be used by modern public information officers.

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A. requires in-depth focus groups to focus the message. B. is the use of commercial marketing princi...