Tea Party is a purveyor of fine teas from all over the world. The manager at Tea Party noticed that when the new variety of tea arrived the sales of black tea, the most popular item, started to decline. Which of the following explains Tea Party's experience of brand cannibalization? a. A tea manufacturer introduces a new brand of tea that has the unintended result of promoting the sales of an existing brand of another manufacturer.
b. A tea manufacturer introduces a new brand of tea that eats into the sales of an existing tea brand in its product mix.
с. A tea manufacturer introduces a new brand of tea that eats into the sales of an existing brand of another manufacturer.
d. A tea manufacturer introduces a new but inferior brand of tea to promote the sales of an existing tea brand in its product mix.