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Business, 27.07.2021 16:10 sitstareplay7073

The basic proposition of the blue ocean strategy is that many successful companies have built their competitive advantage by: a. adopting lean production and flexible manufacturing technologies. b. charging premium prices for their goods or services. c. developing brand loyalty to protect them from intense price rivalry within their industry. d. initiating a price war in order to grow volume and drive their weaker rivals out of the industry. e. redefining their product offering through value innovation and creating a new market space.

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