Một người tiêu dùng có thu nhập hàng tháng là 2.000.000đ chi cho việc mua đồ ăn (X) và trò giải trí (Y). Biết giá Px = 10.000đ; Py = 20.000đ.
a) Hãy viết phương trình đường ngân sách và vẽ đồ thị
b) Giả sử việc giải trí bị đánh thuế 100%. Đường ngân sách thay đổi như thế nào?
c) Nếu việc tiêu dùng đồ ăn được khuyến khích bằng một chương trình khuyến mại: Cứ
mua 100 đơn vị X sẽ được khuyến mại thêm 10 đơn vị X nữa. Vẽ đồ thị đường ngân sách
mới(chỉ áp dụng cho 100 đơn vị hàng X đầu tiên).
d) Giả sử người tiêu dùng được trợ cấp cho việc tiêu dùng dưới hai hình thức:
- Trợ cấp bằng tiền mặt: 400.000đ
- Trợ cấp bằng hiện vật: 20 đơn vị hàng Y
Hãy mô tả đường ngân sách trong hai trường hợp trên biết rằng giá cả của hai hàng hóa
trên không thay đổi

Upscale hotels in the united states recently cut their prices by 20 percent in an effort to bolster dwindling occupancy rates among business travelers. a survey performed by a major research organization indicated that businesses are wary of current economic conditions and are now resorting to electronic media, such as the internet and the telephone, to transact business. assume a company's budget permits it to spend $5,000 per month on either business travel or electronic media to transact business. graphically illustrate how a 20 percent decline in the price of business travel would impact this company's budget set if the price of business travel was initially $1,000 per trip and the price of electronic media was $500 per hour. suppose that, after the price of business travel drops, the company issues a report indicating that its marginal rate of substitution between electronic media and business travel is 1. is the company allocating resources efficiently? explain.

Symantec corp., located in cupertino, california, is one of the world's largest producers of security and systems management software. the company's consolidated balance sheets for the 2009 and 2008 fiscal years included the following ($ in thousands): current assets: receivables, less allowances of $21,766 in 2009 and $24,089 in 2008 $ 838,010 $ 758,700 a disclosure note accompanying the financial statements reported the following ($ in thousands): year ended 2009 2008 (in thousands) trade accounts receivable, net: receivables $ 859,776 $ 782,789 less: allowance for doubtful accounts (8,938) (8,990) less: reserve for product returns (12,828) (15,099) trade accounts receivable, net: $ 838,010 $ 758,700 assume that the company reported bad debt expense in 2009 of $2,000 and had products returned for credit totaling $3,230 (sales price). net sales for 2009 were $6,174,800 (all numbers in thousands).required: what is the amount of accounts receivable due from customers at the end of 2009 and 2008? what amount of accounts receivable did symentec write off during 2009? what is the amount of symentec’s gross sales for the 2009 fiscal year? assuming that all sales are made on a credit basis, what is the amount of cash symentec collected from customers during the 2009 fiscal year?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.