Angelika is the Chief Operating Officer of One Spice Inc., a firm that grows and processes the Naga Viper pepper, one of the world's hottest peppers. Angelika wants to better understand the relationship between her firm's organizational culture and the ability to achieve competitive advantage. The relationship between these two states that:. a. having a strong culture leads to achieving a competitive advantage only when companies are pursuing a cost leadership strategy.
b. a firm can achieve a competitive advantage when their organizational culture follows the VRIO principles.
c. having a strong culture leads to a competitive advantage only when companies are pursuing a differentiation strategy.
d. having a strong culture always leads to achieving a competitive advantage because it leads to greater employee engagement.