Fruit Computer Company makes a fruit themed computer. Variable costs are $220 per unit, and fixed costs are $32,000 per month. Fruit Computer Company sells 500 units per month at a sales price of $300. The company believes that it can increase the price if the computer quality is upgraded. If so, the variable cost will increase to $240 per unit, and the fixed costs will rise by 50%. The CEO wishes to increase the company's operating income by 25%. Which sales price level would give the desired results

Fruit Computer Company

The sales price level that would give the desired results is:

= $356 per unit

Explanation:

a) Data and Calculations:

Variable costs per unit = $220

Fixed costs per month = $32,000

Monthly sales units = 500 units

Selling price per unit = $300

                                  Before Change   After Change

Sales revenue                $150,000       $178,000 ($168,000 + $10,000)

Variable costs                   110,000         120,000

Fixed costs                        32,000           48,000

Total costs                     $142,000       $168,000

Operating income            $8,000          $10,000 ($8,000 * 1.25)

The sales price level that would give the desired results is $356 ($178,000/500).  This represents an increase of 18.7% ($56/$300 * 100).

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