It is well-known that retaining an existing customer is far less expensive than acquiring a new one, so you suggest that the owners begin by calculating share of customer to identify opportunities to sell more products to existing customers. Before you can calculate Camp Plus's share of customer, you need to determine what type of data you need to gather. What data sources will you need to utilize to calculate share of customer

internal and external data

Explanation:

Big Data analysis can be regarded as one that contains massive amounts of data as well as complex analysis.

Internal data can be regarded as information that is been generated from within the business these could contains some areas like operations as well as maintenanc and personnel.

External data on other hands are attributed to the market, as well as from customers and from the firms competitors, it could be gotten from survey. All for increasing profitability.

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