1. As CEOs, both Ullman and Johnson were involved in each of the four management functions. Briefly describe the types of decisions that the CEO of JCPenney must make as they relate to each of the four functions.
2. The text describes a variety of skills that are essential to management. Which two skills do you think will be most important for new CEO Ellison?
3. Do you think that Ron Johnson changed the mission of JCPenney or just implemented new strategies? Be sure to support your conclusion. Also find JCPenney’s current mission statement online. Is it more aligned with how they are running things now?
4. What do you think were Ron Johnson’s biggest mistakes?
5. Do you think that Ellison will be successful in rescuing JCPenney, or is it too late? Why?
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