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Business, 13.07.2021 23:10 sharri44

The strategy to dilute the foreign equity of Colgate-Palmolive (India) to less than 40% had allowed the company to continue producing and marketing a low-technology product line, toothpaste, for which local substitutes existed. Without this reclassification as an Indian-owned company, Colgate could not continue to operate in India, and thereby could not maintain its dominant position in a profitable and growing market. Select one: a. Colgate should explore product diversification away from toothpaste into more high yield manufacturing. b. This is an example of regulatory forces in the form of local content requirement that can impact the marketing of the product. c. Colgate should have invested in political persuasion and contribute towards the causes of local politicians in this third world country in order to change the rules to maintain a major share of the company. d. Since there were substitutes to Colgate's toothpaste, there is no necessity for the company to consider spending on marketing for such a low cost product.

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