Michelle, The CEO of Nariko Jets, an airlines company, stated that she owes the credit of her professional success to the time she spent as a volunteer at a homeless shelter and her passion for artwork. She said that she learned to never stop dreaming from her work as a volunteer. Nariko Jets, according to Michelle, was the result of her combined efforts at life lessons that she learnt at the homeless shelter and her paintings which provided her inspiration to help create passenger and jet airlines that would make travel easier and more comfortable. Her competitors have always envied her success. Which of the following factors of inimitability is best reflected in this scenario? A. First-mover advantage
B. Positive network externalities
C. Casual ambiguity
D. Tacit knowledge

The correct answer is the option C: Casual ambiguity.

Explanation:

To begin with, in the field of business the concept known as "Casual Ambiguity" refers specifically to the situation where the competitors of a company do not understand how the inputs are combined in order to form the outputs due to the fact that they believe that there are several  more factors that are not tangible that are affecting the production and that is why that the outputs end up being better products and more complicate it to understand. That is the case presented where the casual ambiguity is related to the life lessons and efforts that Michelle has done during his volunteer time.

C. Casual ambiguity

Explanation:

Inimitability refers to having qualities that cannot be so easily copied. In business, it gives rise to a competitive advantage that sets you apart from others.

One reason for inimitability is casual ambiguity. This refers to when the background of a company does not seem to correlate with or explain how the company in question, came to be successful. This ensures that other companies are unable to understand what they are to do to become as successful as those companies.

It is the case here. Competitors are unable to understand how paintings and growing up in an orphanage are helping Michelle so they cannot copy her strategy.

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