A notepad company is looking to repackage and reposition its small notepads. It is thinking of coloring the pages yellow, resizing them into the shape of a stick of butter, and selling them through novelty stores. The company needs this repositioning of its product to succeed. In order for the company to avoid common pitfalls, which areas it should cover in the repositioning process?

Which of the following is the best example of substitution? a. movie producers begin making more comedies because they cost less to make than action films. b. people walk out before the end of a movie because the acting and the plot are terrible. c. people at the movie theater switch from popcorn to candy because popcorn has gotten too expensive. d. more people begin going to matinee movies instead of night movies to save money on the tickets.