The Glad Products Company produces and markets several consumer products including Press 'n Seal plastic wrap that creates a Tupperware-like seal. Sales for the product had stopped growing and profit leveled off, so the company set up a website to collect customer suggestions for alternative uses. They received such suggestions as protecting computer keyboards from spills and dirt and keeping soccer moms dry when sitting on damp spectator benches as they watched their children play. This tactic describes a product in what stage of its lifecycle