Successful differentiation allows a firm to Multiple Choice attract many more buyers by charging a lower price than rivals and thereby take sales and market share away from rivals. command a premium price for its product and/or increase unit sales (because additional buyers are won over by the differentiating features). gain buyer loyalty to its brand (because some buyers are strongly attracted to the differentiating features and bond with the company and its products); and command a premium price for its product and/or increase unit sales (because additional buyers are won over by the differentiating features). gain buyer loyalty to its brand (because some buyers are strongly attracted to the differentiating features and bond with the company and its products). increase unit sales (because additional buyers are won over by the differentiating features) and lower incremental input costs.