22. Website: https://www. responsibletravel. com/ Responsibletravel. com (RT) was launched in April 2001, with backing from Anita Roddick (the
founder of the Body Shop). It is the first and largest business promoting and selling responsible
and eco-travel globally. RT likes to get the inside track on places, to discover travel secrets away
from the tourist crowds. It has found specialists who know places intimately to run the tours help
you to travel like a local'. RT wants to ensure the place its customers travel to remain special
unspoilt by tourism.
RT bases its entire operation on a socially and ecologically sustainability model that aims to help
rein invent the tourism industry for the long-term benefit of local people, the environment,
travelers and the tourism industry. The entire premise of RT's business is to market and distribute
more responsible holidays, thereby creating more jobs for local people, greater income for local
people and increased benefits for conservation, whilst at the same time minimizing negative
impacts on local environments and cultures.
B) Investigate two ways responsibletravel. com can manage its operations in a socially sustainable
way. (DOK) *