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Business, 15.06.2021 21:40 carson9373

When a product reaches the decline stage of the product life cycle, a firm has two choices. One choice involves product deletion, where a product is dropped from the firm's product line. Another less drastic choice is to retain the product in the product line, but to reduce marketing costs. When this option, called , is selected, advertising expenditures for the product are reduced and salespeople do not devote their efforts to selling the product.

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