A is a systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function and of the organization, methods, procedures, and people employed to implement the policies.

Marketing audit

Explanation:

Marketing audit is defined as a thorough review of a company's marketing plan, strategies, objectives, and various activities being carried out to identify areas of improvement.

Audit can be conducted in 4 focus areas: pricing strategy, distribution strategy, product strategy, and promotional strategy.

Marketing audit is needed to make the marketing process of a business more efficient.

answer; interviews;