The CEO of a business firm wants to increase the productivity of the employees while minimizing the labor costs incurred by the company. He decides to pay a monthly salary to full-time staff members. However, he also wants to compensate employees for exceptional work through bonuses at the end of every fiscal year. In the given scenario, the CEO can use a to tie a portion of the compensation to employee effort.

Zara, a global retail and apparel manufacturer based in spain that has successfully implemented this idea by having a continuous flow of new products that are typically limited in supply. zara has created a system that draws its clientèle into its stores, on average, 17 times per year as compared to 4 times per year for most stores. how is zara using it to gain competitive advantage? what specific technologies are used by zara to maintain this advantage over its competition?