A federal government contractor is considering buying a software package at a cost of $450,000. The software company will charge an annual maintenance fee of $25,000 payable at the beginning each year including the very first year. The contracting company is bidding on a four-year government contract. The equivalent uniform annual cost of the software that should be included in the bid at an interest rate of 20% is .

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.