A lead-generation website has a conversion rate of 10%, a close rate of 30%, and a closed deal value of $500. The maximum the website should spend to generate traffic per visitor would be

One cost-of-living indicator available on the internet shows that a salary of $40,000 in santa barbara, california, is equivalent to $14,000 in wichita, kansas. this is primarily because of housing, which is much less expensive in wichita. what does this difference say about how the federal government calculates poverty?