You are responsible for developing a promotional strategy for a new business that is a combination shoe store and bar. You need to develop the idea for this business that includes decided what types of shoes you will sell, the them for the business, etc. Specifically, you are to answer the questions below. 1. detailed description of the target market 2. Name of the business and rationale behind the name 3. Describe in detail the business 4. Develop the promotional strategy - what is the central message of the promotional plan, identify three promotional tools you will use to reach your target market and explain why you have chosen those tools, explain how you will integrate all the promotional tools so as to deliver one consistent message.
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