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Business, 26.05.2021 23:10 valeriegarcia12

Develop a strategy for the short-term and forget about a long-term strategy because conditions in emerging country markets change so rapidly. Prepare to compete on the basis of low price. Try to change the local market to better match the way the company does business elsewhere. Be prepared to modify aspects of the company's business model to accommodate local circumstances (but not so much that the company loses the advantage of global scale and global branding). Stay away from those emerging markets where it is impractical or uneconomic to modify the company's business model to accommodate local circumstances.

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