All of the following statements characterize the traditional personal selling approach EXCEPT: a. Traditional selling focuses on closing sales. b. Traditional selling uses short-term follow-ups that focus on product delivery. c. Traditional personal selling takes a team approach to the account. d. Salespeople sell products, not advice and assistance. e. Proposals and presentations used emphasize pricing and product features.

c. Traditional personal selling takes a team approach to the account.

Explanation:

Traditional sales can be regarded as a

very seller-centric. This approach relies on grabbing attention through interruption of what people are doing, and by telling them the reason they should be interested in that particular thing you are offering, and after this having expectations for them to make a purchase on the spot. Personal selling can be regarded as an approach whereby a salesperson meets find ways to meet a potential buyer, this could be buyers face-to-face having the the aim of selling particular product or service. This is the most traditional form of sales, that is used by many salespeople.

Characteristics of the traditional personal selling approach are;

✓Proposals and presentations used emphasize pricing and product features

✓Traditional selling focuses on closing sales.

✓Traditional selling uses short-term follow-ups that focus on product delivery.

✓Salespeople sell products, not advice and assistance.

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