Business, 25.05.2021 17:40 19thomasar

Did Eli Lilly pursue the right strategy to enter the Indian Market? Carefully consider the evolution of the joint venture. Evaluate the three successive IJV leaders. Identify the unique challenges faced by each. How would you assess the overall performance of the JV? What did the partners learn from the IJV? What actions would you recommend regarding the Ranbaxy partnership? What are the implications of your recommendation? How would you implement this?

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Did Eli Lilly pursue the right strategy to enter the Indian Market? Carefully consider the evolution...