A customer of a bank is skiing at her favorite ski resort. As she is riding the ski lift, her cell phone dings with a text reminding her to pay her credit card in the next few days before the deadline. She really enjoys how her bank sends her reminders and timely messages, and this builds her loyalty to the bank. This example illustrates which unique attribute associated specifically with digital marketing? A. It is providing general information.
B. It is mobile and portable.
C. It is raising the bank's brand awareness.

The correct answer is the option B: It is mobile and portable.

Explanation:

To begin with, nowadays the digital marketing is considered to be part of the marketing itself as an integrated point of it whose main purpose is to aim for the target audience through digital channels such as the social medias and the web pages. Therefore that this strategy comes with the attribute of being mobile and portable due to the fact that most of the new technologies are now sharing that characteristic and so the new generations are so used to it that it will turn out impossible for them to live without tecnology. So that is why that the best attribute that is ilustrated in the example shown is the mobile and portable characteristics of the digital marketing that strikes the customer at every place or hour.

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