Business, 21.05.2021 17:00 theoretical0315

Tesla, founded in 2003, is a company that specializes in electric power technology. The firm sells its powertrain components to other car companies. At the same time, it is selling a high-performance electric Roadster and the Model S and Model X luxury cars. The company is serving two customers at the same time, both with a focused differentiation strategy: high-end car buyers and car manufacturers with electric cars in their portfolio. This has a potential conflict, creating potential competitors for the end-user businesses who have deeper pockets and a wider reach, which could slow our growth to car buyers. However, your founder, Elon Musk, believes that electric cars should be available for everyone. Required:
Analyze the situation. Which strategy do you think Tesla should pursue moving forward to align with Mr. Musk’s goals?

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Tesla, founded in 2003, is a company that specializes in electric power technology. The firm sells i...