How do consumers make decisions whether or not to buy the product, and how do they arrive at their final brand decisions? What are the implications for brand
equity management for the brands in the category?

What does the phrase limited liability mean in a corporate context?

Licensing is perhaps the easiest method of entering into international trade. another method of entering international trade, which can be relatively low risk, is which opens several levels of involvement to company

Which is one solution to levy the complexity of the global matrix strategy with added customer-focused dimensions?