is a field that promotes a business or a service, helping to build that brand and bring new customers

Branding.

Explanation:

Branding is a field that promotes a business or a service. Branding helps business to give voice to their business. It is through branding that customers recognizes your business.

It is branding that sets your company apart from your competitors. Through branding, the business is able to reflect its values, qualities, strengths, and characteristic.

Therefore, the correct answer is branding.

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