A local boutique has $8000 available each month each month for advertising. Newspaper ads cost $400 each, and no more than 39 can rum per month. Internet banner ads cost $20 each, and no more than 60 can run per month. TV ads cost $2000 each, with a maximum of 10 available each month. Approximately 4000 women will see each newspaper ad, 3000 will see each internet banner, and 10,000 will see each TV ad (a) How much each type of advertising should be used if the store wants to maximize its ad exposure (b) A marketing analyst is puzzled by the results of part (a). More women see each TV ad than each newspaper ad or internet banner, he reasons, so it makes no sense to use the newspaper ads and Internet banner and no TV ads. How would you respond
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A local boutique has $8000 available each month each month for advertising. Newspaper ads cost $400...
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