The term capital budgeting describes how companies: Multiple Choice plan significant investments in projects that have long-term implications. develop annual estimates that are used to create a budgeted income statement and balance sheet. use budgets to evaluate the performance of investment center managers. use activity-based costing to develop product and customer profitability projections.

Anita has been named ceo of a popular sports apparel company. as ceo, she is tasked with setting the firm's corporate strategy. which of the following decisions is anita most likely to makea) whether to pursue a differentiation or cost leadership strategy b) which customer segments to target c) how to achieve the highest levels of customer satisfaction d) what range of products the firm should offer