Question 1 (25 marks) Analytical questions

Visit any retail website or go to Milyds, Foschini, Edgars, Woolworths, etc. or any other apparel merchandising techniques employed. Be sure to reference the concepts you have learned in your chapters. If a manager begins to question you because of your suspicious note taking, just explain that you are a student at NUST anf if they have questions, first show them your student card or they should contact me.

Describe your answers to the following questions:

How is the store layout, design and visual merchandising techniques used to attract customers? Make recommendations of your findings on the store appearance. (10 marks)
Discuss the recent developments in retailing in Namibia. What are the major challenges facing organised retailers in Namibia? (10 marks)
Does the lighting highlight merchandise, structure space, capture a model, or downplay unwanted features? Comment on consistent fixture of the overall ambiance of the store? (5 marks