One of the major challenges facing companies today is to keep the customers they already have since there are fewer customers to go around. Changing demographics, sophisticated competitors, and overcapacity in many industries are some of the reasons for this. As a result: a. the costs of maintaining existing customers are declining.
b. the costs of attracting new customers are declining.
c. the cost of giving incentives to existing customers all the time is low.
d. the costs of attracting new customers are rising.

Abond is issued for less than its face value. which statement most likely would explain why? a. the bond's contract rate is higher than the market rate at the time of the issue. b. the bond's contract rate is the same as the market rate at the time of the issue. c. the bond's contract rate is lower than the market rate at the time of the issue. d. the bond isn't secured by specific assets of the corporation.

You have learned that there are many ethical concerns surrounding genetic research, and it's important to be familiar with them. for this project, you will write a persuasive essay about an ethical question in biotechnology. directions the goal of a persuasive essay is to convince people to agree with you. it is important to support your opinion with facts. a persuasive essay is not simply a description of your beliefs. be sure to organize your information, give clear examples, and build your argument carefully. read the following genetics topics below. choose a topic and then decide what side you are on. remember that there is no "right" or "wrong" side. ethical questions often have many points of view. research your topic and write a 400 word persuasive essay. topic 1: should insurance companies have the right to learn the genetic profiles of the people they insure? topic 2: should employers have the right to learn the genetic profiles of the people they hire? are there special considerations for employees in jobs in which there is a high risk to others, such as airline pilots, doctors, or bus drivers? topic 3: should scientists who identify genes and create new genetic engineering techniques have the right to patent their methods for their own profit?

The cost of capital: introduction the cost of capital: introduction companies issue bonds, preferred stock, and common equity to aise capital to invest in capital budgeting projects. capital is』necessary factor of production and like any other factor, it has a cost. this cost is equal to the select the applicable security. the rates of return that investors require on bonds, preferred stocks, and common equity represent the costs of those securities to the firm. companies estimate the required returns on their securities, calculate a weighted average of the costs of their different types of capital, and use this average cost for capital budgeting purposes. required return on rate: when calculating om operations when the firm's primary financial objective is to select shareholder value. to do this, companies invest in projects that earnselect their cost of capital. so, the cost of capital is often referred to as the -select -select and accruals, which a se spontaneously we hted average cost of capital wa c our concern is with capital that must be provided by select- 쑤 interest-bearing debt preferred stock and common equity. capital budgeting projects are undertaken, are not included as part of total invested capital because they do not come directly from investors. which of the following would be included in the caculation of total invested capital? choose the response that is most correct a. notes payable b. taxes payable c retained earnings d. responses a and c would be included in the calculation of total invested capital. e. none of the above would be included in the cakulation of total invested capital.