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Business, 03.05.2021 14:00 ghettorapnelsop10kus

The South African firm De Beers was responsible for the well-known ad line “A Diamond Is Forever.” Notably, the firm’s advertisements never mentioned the De Beers brand name. Why would only a near monopolist such as De Beers omit its name?

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The South African firm De Beers was responsible for the well-known ad line “A Diamond Is Forever.” N...

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