Rational and emotional advertising appeals . Group of answer choices represent two distinctive approaches which should never be combined since they divide the focus of a potential consumer's attention counteract each other when combined can be combined wince consumers' purchase decisions are often made on the basis of both rational and emotional motives can only be used together effectively for low-involvement product purchases are most effective when used in conjunction with other advertising appeals

marketing strategies should be established before marketing objectives are decided. t/f

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Wilson center is a private not-for-profit voluntary health and welfare entity. during 2017, it received unrestricted pledges of $638,000, 65 percent of which were payable in 2017, with the remainder payable in 2018 (for use in 2018). officials estimate that 14 percent of all pledges will be uncollectible. a. how much should wilson center report as contribution revenue for 2017? b. in addition, a local social worker, earning $20 per hour working for the state government, contributed 600 hours of time to wilson center at no charge. without these donated services, the organization would have hired an additional staff person. how should wilson center record the contributed service?