Advertisers frequently use emotional appeals to advertise their products and services rather than rational appeals because . Group of answer choices consumers' motives for purchase decisions are rarely rational in nature emotional appeals are most effective when brand features are rational rational appeals tend to be more difficult to communicate consumers' feelings about a brand can be more important than their knowledge of product features or attributes A. and C., are correct.

Which one of the following is most apt to align management's priorities with shareholders' interests? compensating managers with shares of stock that must be held for a minimum of three years holding corporate and shareholder meetings at high-end resort-type locations preferred by managers increasing the number of paid holidays that long-term employees are entitled to receive allowing employees to retire early with full retirement benefits paying a special management bonus on every fifth year of employment

Your project team’s recommendations to increase productivity have been approved and your team is now working on an implementation plan. in order to accomplish the plan, several subject matter experts from various parts of the organization have been brought in to assist. you have noticed friction and conflict among team members. some of the disagreement and opposition on your team supports the achievement of team goals and objectives. this type of conflict can be described as:

Paid-in-capital in excess of par represents the amount of proceeds a. from the original sale of common stock b. in excess of the par value from the original sale of common stock c. at the current market value of the common stock d. at the curent book value of the common stock