Brenda, the office manager at a dental practice, noticed many patients were missing their appointments. With the support of her colleagues, she decided to conduct a small improvement project to improve the process for reminding patients of upcoming visits, with the goal of having fewer "no shows." Which of the following is the most effective aim statement for this project?
A. Within three months, 90 percent of patients will show up for their appointments
B. We will improve our reminder process so that no patients will miss appointments unless there is an emergency
C. We will ensure all patients have an up-to-date email address on file and send email reminders the day before appointments
D. Within three months, we will email patients before their appointments, which will decrease the number of patients who miss appointments.