1. [Association: affinity analysis] Home Basics is a home improvement retail store selling all manner of products that are needed by home owners to repair, remodel, and redecorate their homes. The management of Home Basics is analyzing buying patterns of its customers to evaluate the layout of its stores. Products within a Home Basics store are organized into the following categories: Paint, Wallpaper, Lawn Care, Flooring, Hardware, Plumbing, Tools, Electrical, Building Materials, Cleaning, and Appliances. The file named HomeBasics. xlsm (in the range A4:K1504) contains a sample of 1,500 recent transactions from a Home Basics store. Management would like to determine what, if any, categories of products tend to be purchased together. a. Use affinity analysis to create association rules for the data using a minimum support of 150 records and a 50% minimum confidence percent. b. What managerial implications might be suggested by the rules at the top, say with a minimum lift ratio of at least 2

The hartman family is saving $400 monthly for ronald's college education. the family anticipates they will need to contribute $20,000 towards his first year of college, which is in 4 years .which best explain s whether the family will have enough money in 4 years ?

Oliver's company is planning the launch of their hybrid cars. the company has included "never-before-seen" product benefits in the hybrid cars. which type of advertising should oliver's company use for the new cars?

Areal estate agent is considering changing her cell phone plan. there are three plans to choose from, all of which involve a monthly service charge of $20. plan a has a cost of $.42 a minute for daytime calls and $.17 a minute for evening calls. plan b has a charge of $.52 a minute for daytime calls and $.15 a minute for evening calls. plan c has a flat rate of $80 with 275 minutes of calls allowed per month and a charge of $.38 per minute beyond that, day or evening. a. determine the total charge under each plan for this case: 150 minutes of day calls and 70 minutes of evening calls in a month. (do not round intermediate calculations. round your answer to 2 decimal places. omit the "$" sign in your response.)c. if the agent will use the service for daytime calls, over what range of call minutes will each plan be optimal? (round each answer to the nearest whole number. include the indifference point itself in each answer.)d. suppose that the agent expects both daytime and evening calls. at what point (i. e., percentage of total call minutes used for daytime calls) would she be indifferent between plans a and b?