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Business, 16.09.2019 06:30 datboyjulio21
Acompany that produces a popular brand of pasta decides against increasing product price. instead, the management decides to decrease the quantity of packed content from 100gms to 90gms. according to the management, a price increase would risk losing its brand loyal consumers who relate to the brand as affordable. this is an attempt to retain the consumers of their product.
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