Why would an advertiser use a mixed-media approach? it is less expensive than a homogeneous media mix it gives more exposure than a heterogeneous media plan it is easier to schedule than any other type of media mix it produces an effect where the sum of the parts is greater than that expected by adding the individual parts it produces a homogeneous effect, which reflects the segmentation variables of the targeted audience?

I think the correct answer would be the third option. An advertiser would use a mixed-media approach because it would produce an effect where the sum of each part is greater than that of the individual parts. This approach involves the use of different and unique media techniques.

Secured loans are protected by collateral security. examples: title loans where the borrower uses the car title as collateral security interest rates are lower and repayments are longer therefore risk is low as a collateral security is given as guarantee to the bank in case of failure to pay the loanunsecured loans are not protected by collateral security but it is given on the creditworthiness of the borrower, trusting that she/he will pay on time. examples; payday loans is a short term loan where the borrower lends money from the bank and pays is back when the borrower receives his/her wages.interest rates are high and repayments are shorter. but the risk is high as no collateral security is given as a guarantee to the bank for payment of the loan