Is the sum of all points of encounter or contact that consumers have with the brand, and it extends beyond the experience or outcome of using it.

Resources and capabilities, such as interpersonal relations among managers and a firm's culture, that may be costly to imitate because they are beyond the ability of firms to systematically manage and influence are referred to asanswers: socially complex. causally ambiguous. path dependent. the result of unique historical conditions.

50 points mark brainliest 1) the information in the interactive presentation suggests that people a) utilize the perception of others rather that out own perception b) learn more about the positive aspects of perception c) should monitor how perceptual barriers influence our relationship d) spend more times on our personal relationships rather than our professional relationships 2) you are about to take the dog out for a walk but pause to watch the news because you hear the name of your town being mentioned hearing your town being mentioned on the news is an example of a) stimulation b) interaction c) organization d) interpretation- evaluation 3) tamara thinks ivan is upset with her because hes been unusually quiet today to better interpret the situation and communicate appropriately tamara should a) ask ivan why hes quiet and explain that hes being inconsiderate b) leave ivan alone because hes obviously going through something c) ask her guidance counselor for tips on providing therapy to a friend d) examine her own perception and then check in with ivan about his behavior 4) of the following abilities which is the most important to the perceptual checking process a) critical thinking ability b) creative ability c) memorizing ability d) organizational ability

David burdick is the ceo of acme bubblegum, a successful public company. as one of the cofounders of the company, burdick has enjoyed speaking and writing about the success of acme bubblegum for several years. typically, he speaks at conferences or directly to the press, but recently, he has been blogging about his firm anonymously. specifically, he defended a recent advertising campaign that was unpopular among consumers and pointedly attacked one of acme bubblegum’s competitors. burdick deeply enjoys his anonymous blogging and believes that none of his readers actually know that he works for acme bubblegum. should burdick be allowed to praise his company’s performance anonymously online? should he be allowed to attack his competitors without disclosing his relationship with the company? how would you feel if the ceo of a company at which you shopped was secretly writing criticisms of his or her competition? how would you feel if you knew a writer for your favorite blog was actually closely involved in a company that the blog discussed? 1. define the ethical issue? 2. who are the primary stakeholders? 3. what are the possible alternatives? 4. how could you evaluate the ethical implications of the alternative actions (use appropriate decision rules)? 5. what action would you recommend and why?