Business, 29.09.2019 08:50 whitenose

1.marketing strategies should be targeted to which of the following adopter classes
-innovators
-innovators and early adopters
-innovators, early adopters, and early majority
-innovators, early adopters, early majority
2. a consumer has chosen the model of mp3 player that he intends to purchase. on his way to the store, he has a conversation with his sister about the mp3 player he is going to buy. she expresses her opinion about the mp3 players. the factor that could come between the consumer's intention to buy an mp3 player and his ultimate purchase decision is directly related to intention to buy an mp3 player and his ultimate purchase decision is directly relates to
-the consumer's evaluation process for mp3 players
-unexpected situational factors surrounding the consumer's decision
-additional consumer research on mp3 player
- another's attitude toward the chosen product
3. successful marketing
-focuses solely on selling more products
- continues long after the product is purchased
-includes preproduction through selling the product
-ends once the product is sold to consumers
dissonance refers to buyer discomfort caused by post-purchase conflict
-cognitive
-situational
-product
purchase
5. benjamin bought a used car and wants to change the seat covers. what is this an example of
-information search
-product choice
-problem recognition
- evaluation of alternatives
6. when considering costumer satisfaction, the relationship between the consumer's an the product's is important
-information: actual features
alternatives: price
-attitude: performance
-expectations: perceived performance
7.your friend sam is always in the know about new gadgets coming out. he always has the latest and greatest cell phone. which of the following types of adopters best describes sam?
-early adopter
-innovator
-early-majority
-laggard
8.the product that the consumer ultimately decides to purchase is influenced by teo stages; the purchase and the
-intention; decision
-situation; behavior
-information; price
-evaluation; alternative
9. what are the six stages of the product adoption process?
10. what influences consumer purchasing behaviors?

Answers: 1

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Answer from: 2020EIglesias180

1. I think that marketing strategies should be targeted to innovators and early adopters. Early adopter is the customer who sets the trend, they are also called lighthouse customers. This kind of customers help to test a product on a stage of development, and earn more money, because new product or technology usually costs more. Early adoption is commonly used in IT, kickstarter is the best example of early adoption.

2. I'm pretty sure that his ultimate purchase decision is directly relates to another's attitude toward the chosen product. It's one of the types of marketing analysis, in which you need to gain another attitude about the production you're going to buy. You can ask friends to review this kind of products, or you can find reviews in the Internet on the product you need.

3. As far as I remember, successful marketing continues long after the product is purchased. The main key of successful marketing is marketing research. Your production should be constantly adapted for customers' needs. It's very important as happy customer = successful company.

4. If my memory serves me well, the answer is: Cognitive dissonance refers to buyer discomfort caused by post-purchase conflict. In marketing cognitive dissonance occurs when there's two or more conflicts like different attitudes or something like that. Companies usually decide post-purchase conflicts by communicating with costumers after purchase to support them.

5. In my view the situation given above is the example of problem recognition. Benjamin recognized that he's not satisfied by the covers he has now and he wants to buy new ones. That situation shows that he was on the stage of problem recognition, as he found a problem. But it also could product choice because maybe you need to define his next step.

6. I am definitely sure that correct statement looks like this: When considering customer satisfaction, the relationship between consumers expectations and the product's perceived performance is important. Costumer satisfaction is very important as it gives an opportunity to evaluate information how to manage or improve their businesses.

7. I think that Sam is early adopter. As it was mentioned before early adopters are people who could get a product even on a testing stage and they're always set the trends. He's perfectly described as early adopter.

8. I'm not 100% sure, but I'd go with these stages: the purchase information and the purchase price. Final decision is made by two factors: positive or negative feedback about the product or service and its price. If customer would find a negative review about product he wants to buy, he could change his decision.

9. There are five stages of consumer adoption process:
- product awareness. Company needs to let the community know that their product exists.
- product interest. Company should to introduce their device by providing the information about the most important benefits of their production/service.
- product evaluation. Company should get recommendation or review about their product as consumers are always in search of additional information about the product
- product trial. Company lets the consumers to try their production.
- product adoption. The last stage in which consumer is ready to buy product. Your main task is to make the purchase easy to make.

10. There are 4 factors that influence consumer behavior:
- Cultural. It's very important to examine consumers' culture to define what consumers need.
- Social. Social groups can influence consumer to buy or not to buy particular production. It could be reference groups, family or celebrities.
- Personal. You should define personal factors of the customers. Like the age group, financial or economic situations and so on.
- Psychological. It's important to know consumers' attitude and beliefs to get to know if they need your product. And it's important to know their perception of other things.

Answer from: aavil5659

1. Option B is the correct answer, innovators and early adopters are the targeted classes for marketing strategies as they are willing to pay extra in order to be the first to obtain something new.

As per the question, early majority is the incorrect answer because the term "early majority" refers to a stage in the adoption of a new technology that signifies the first significant portion of a population to do so. Therefore, Options A, C, and D are the incorrect answers.

2. Option D is the correct answer because the final buying decision is directly related to another person's opinion toward the chosen product. It's a form of marketing analysis where you'd have to change your mind about the product you're going to purchase.

The opinions and intentions of the customers are supposed to from the attitudes they carry not from the additional research of situational factors or evaluation process. Therefore, options A, B, and C are incorrect answers.

3. Option B is the correct answer because successful marketing lasts long after the product has been purchased. Marketing research is the most important aspect of successful marketing. Your output should be constantly changed to the needs of your clients.

Successful marketing is a broader long-term strategy implemented to withstand a product or brand for a perpetual time period, it will not focus solely on a specific product, period, preproduction, or ends when one activity is finished. Therefore, options A, C, and D are incorrect answers.

4. Option A is the correct answer because Individuals can lessen dissonance by changing their behavior, attitudes, or cognitions, or by adding a new cognition.

When a person's beliefs or attitudes conflict with a decision that violates those pre-existing habits of thinking, cognitive dissonance ensues. Therefore, situational and product purchase is an incorrect answer.

5. Option C is the correct answer because the customer sees a problem, a need, or a desire. The buyer is aware of a distinction between his or her current state and the desired state.

Information search, evaluation process, and product choice are the prior activities a buyer does before buying the product, after the purchase Benjamin will need to recognize the defects and solve them.

6. Option D is the correct answer because customer satisfaction is based on expectations and perceived performance.

Customer satisfaction can only be between expectation and the known performances, the information, features, alternatives, and prices are the variant factors but stagnant satisfaction is important for expectation fulfillment. Therefore, Options A, B, and C are the incorrect answers.

7. Option B is the correct answer because Sam is the first to do something: He is a great pioneer and innovator who is constantly pushing the boundaries and following his visions.

Sam is not an early adopter, majority, and laggard because the new things are often the innovator’s choice of control. Therefore, Options A, C, and D are incorrect answers.

8. Option A is the correct answer because the process of marketing a service or product based on a customer's purpose to make a purchase decision, as evidenced by their behaviors, is known as intent marketing.

The product purchase is majorly influenced by the intent and decision rather than the situation, information, alternative because the purpose of buying decision is important than choices you make for a normal buying process. Therefore, Options, B, C, And D, are the incorrect answers.

9. The product adoption process's six stages:

Awareness, Interest, Evaluation, Trial, Adoption, Confirmation

10. Influencers: Motivation, learning, perception, attitude, and beliefs, are all psychological factors.

Age, economy, occupation, personality, lifestyle, and self-concept are all personal factors.

Social: family, peer groups, social standing, and roles.

Cultural terms include subculture, culture, and the social class structure.

For more information about marketing strategies, refer to the link:

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1.marketing strategies should be targeted to which of the following adopter classes
-innovator...