Business, 23.12.2019 08:31 keving4three

Which of the following is an objection to relying solely on return on market investment (romi) results? a. romi requires knowing what would have happened without the marketing expenditure. b. romi is a standarized measure that organizations can interpret literally. c. romi tends to focus on long term performance rather than short-term performance. d. romi focuses too heavily on the marketing aspects of the firm.

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Which of the following is an objection to relying solely on return on market investment (romi) resul...