Business, 19.04.2021 16:10 makennahudson94

The client Circuit City is considering the introduction of private label brands into their superstores. Private label brands are unbranded products made by an OEM (original equipment manufacturer). Is there any value in this product line? If yes, what are the sources of value of this program? What are the potential downside risks associated with introducing private label products?

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The client Circuit City is considering the introduction of private label brands into their superstor...