Business, 18.04.2021 02:00 baabyylewis

Trash service in the town of Buffalo Falls is run by a private business called All Waste, which charges for trash pick-up on a weekly basis. It has seen its business decrease as a result of ProCycle’s entry into the market. All Waste responds to this market threat by asking the city government to make All Waste the official waste collector for the town, effectively outlawing ProCycle from doing business. Sara decides to respond to this with a public relations (PR) campaign. Answer the questions below to help Sara create an effective PR campaign. If you need help remembering the elements of PR campaigns, review the study titled "Promotion," especially the section titled "Public Relations." 1. What should Sara’s promotional messaging focus on for maximum effect?

2. Describe at least two different PR efforts that ProCycle might use to combat All Waste’s campaign to shut down its business.

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Trash service in the town of Buffalo Falls is run by a private business called All Waste, which char...