Business, 15.04.2021 19:30 hoytkeke6776
Special Group, a company involved in the production and distribution of water and carbonated drinks has
recently decided to venture into the transportation business. As the marketing executive tasked with the
responsibility of overseeing the planning and execution of this new venture, explain to the management of
Special Group how the transport business differs from the drinks business in relation to its characteristics,
detailing what unique marketing strategies and marketing mix decisions shall be adopted in ensuring its success
Answers: 1
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