Q1. PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. In Pakistan, PepsiCo has not offered all their products which are available in other countries. Few products that they are marketing and selling in Pakistan includes Sting, Lays, Slice, Aquafina, Cheetos and much more but not all flavors are offered within these products.
a) PespsiCo is using which kind of an International strategy? Explain your reasons why? And How PespsiCo Strategic management process will work in Pakistan? Explain each process in detail.
b) What cultural factors PespsiCo needs to consider before marketing its different products in Pakistan? What kind of orientation (Ethnocentric, Polycentric, Geocentric) do you think PespsiCo is using to combat the challenge of Cross-Cultural Boundaries?
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